Shopper Analytics and Insights
Accurate Traffic Insights For Improved Operations And Better Customer Experience
Shopper Analytics and Insights
Deliver better-targeted marketing programs, pricing, and promotions by analyzing the movement of people through time.
Open up to new streams of revenue by understanding who visits and where they go next and for how long with AI video analytics.
How does it work?
- We transform traditional CCTV cameras into high-performance counters with the help of its ultimate AI core, called LinkVision. The counter cameras mounted at the entrance of the store can recognize individual shoppers by using their appearance and behavioral attributes.
- Our AI recognition algorithms process the images distinguishing staff from shoppers as well as other vital analytics such as shopper time, and occupancy measurements
- The processed data is aggregated on the easy-to-use mobile or desktop application. It provides retailers with the information needed to run their businesses more effectively with key performance indicators and visual graphs and heatmaps.
Features/Benefits
- Cheaper Hardware + Higher Accuracy: We outperform the competitors in terms of both hardware costs and counting precision (+95%). Our AI-based object recognition and auto-calibration models introduce a set of intelligent sensing skills for traditional CCTV cameras.
- Accurate People Counting & Increased Conversion Rate: Combining shopper counting numbers with sales data, we provide conversion metrics essential for benchmarking performance across stores by product category or store sector.
- Staff Exclusion: Store employees are automatically detected by our technology. There is no need to wear any barcodes, beacons, or Wi-fi tags.
- Occupancy & Visiting Time: Our counters provide the occupancy and visiting time metrics with +95% accuracy. The number of visitors can also be filtered based on visiting time and location.
- Shopper Flow Insights: Gain the essential insights with comprehensible passerby, impression, dwelling data. Optimize store layouts using our heat maps and route mapping dashboards with zone analysis.
- Predictive Analytics: Our traffic and queue analytics are predictive! The employees are notified prior by AI-powered monitors of expected shopper visits and any bottlenecks in queue lines.